Proposal writing

Now here's a little something that gives the Service Model Initiative I'm leading a whole new bag of oats to chew on: http://www.klariti.com/business-writing/Are-you-proposing-solution-or-product.shtml. For each of those service descriptions, we should provide a line or two of description on why a customer might need this particular service. (Apart from that one draft-level comment I accidentally left in: "This is for seriously clueless customers..." :D )